Why we made
this brand.
Embroidery is a commodity — and that's the point.
As a contract shop, most of our caps went to promo distributors who put them in front of brands we never met. That work pays the bills. But the small brands ordering twelve caps for a launch kept hearing "144-piece minimum" from everyone they called.
HatDraft is for those brands. The order flow is the one we'd want ourselves — a clear catalog, real prices, a single-piece minimum, a stitch-accurate proof in 24 hours, and a same-day reorder button once your design is on file. No agency, no middleman, no $50 setup fee for a wordmark we digitize in twenty minutes.
We just cut the middlemen out."
We still run contract work — the thousand-cap orders share the same machines. The website you're on now is direct, and it's the same caps, same thread, same shop.
If your order goes sideways, the person who answers is the person who stitched it. The shop is open by appointment — you can drive over and pick a colorway in person.